In 2005, U-Haul celebrated 60 years of serving the do-it-yourself moving household.
Like many other successful ventures, the concept for U-Haul was generated out of
need. After World War II, there existed widespread need for do-it-yourself moving
equipment on a one-way, nationwide basis. U-Haul co-founders L.S. "Sam" Shoen and
his wife, Anna Mary Carty Shoen, recognized that need and acted upon it. Their visionary
approach shared the cost of ownership among many users, facilitating the mobility
of the population of the U.S. and Canada. The covered wagon of the pioneers morphed
into orange U-Haul trailers. In the process, an industry was born.
Discharged from the Navy in the summer of 1945, 29-year-old Sam and Anna Mary tried
to rent a utility trailer to move their possessions from Los Angeles to Portland,
Ore. It couldn't be done. They had to take only what they could fit in the car.
"Small luggage-type passenger automobile trailers were being rented from 'rental
lots' in Los Angeles. Each lot had from 20 to 40 trailers which were rented locally
for approximately $2 per day," recalled Shoen in his book You and Me. "I recognized
that here was an item with considerable utility value which had not been exploited
at all in the Northwest or in the San Francisco-Oakland area. I was intrigued with
the business potential of this idea, especially from the standpoint of one-way rentals."
The Shoens reasoned that many other families had a need similar to theirs: the short-term
availability of a trailer that could be rented "here" and left "there." No one,
at that time, seemed ready or willing to serve that need.
With a 1937 Ford and $5,000 in savings, Sam, Anna Mary and their young son moved
from Los Angeles to Portland, Ore. During the drive, they came up with the name
and formulated the outline of what was to become the U-Haul Trailer Rental System.
The Shoens launched U-Haul in the summer of 1945. The first trailers were bought
from welding shops or second hand from private owners. Within two weeks of leaving
Los Angeles, the first U-Haul trailer was parked on a service station lot and being
offered for rent. By the end of 1945, 30 4' x 7' open trailers were on service station
lots in Portland, Vancouver and Seattle, Wash.
An identity was established. First, the trailers were painted bright orange. Secondly,
the name U-Haul Co. was established. Third, trailers were imaged on the sides and
back with a sales message - "U-Haul Co.," "Rental Trailers," "$2.00 Per Day" - always
advertising themselves whether on the road or on display. Lastly, trailer rentals
were merchandised from service station outlets. A commission structure for dealers
was established, and much of the early recruitment was done by a customer who was
offered a discount on their trailer rental for establishing a U-Haul Rental Agent
(now called U-Haul Dealers) at their destination.
The company was not an overnight success. The purchased trailers - generally a frame
and tongue built on the running gear of scrapped automobiles, what Sam would later
call "junkers" - broke down with painful frequency, often costing more to repair
than could be covered by rental fees. That winter, to cut expenses "to the bone,"
Sam and Anna Mary moved in with her folks on the family ranch. They were broke but
believed they had a business. Based on his appearance of success, Sam obtained credit
from a local lumber yard and was able to obtain war-surplus steel from a Navy yard.
By the end of 1949, it was possible to rent a trailer one way from city to city
throughout most of the United States and by 1955 throughout most of Canada. And
the rest, as they say is history. By
the end of 1959, the U-Haul Trailer fleet consisted of 42,600 trailers.
Since 1945, U-Haul has been the first choice of do-it-yourself movers, with a network of more than
15,950 locations in all 50 United States and 10 Canadian provinces. U-Haul customers' patronage
has enabled the U-Haul fleet to grow to more than 100,000 trucks, 78,500 trailers and 31,100
towing devices. U-Haul offers more than 389,000 rooms and more than 34 million square feet of
storage space at more than 1,055 owned and managed facilities throughout North America. U-Haul
is the consumer’s number one choice as the largest installer of permanent trailer hitches in the
automotive aftermarket industry. U-Haul supplies alternative-fuel for vehicles and backyard
barbecues as one of the nation’s largest retailers of propane.